40 YEARS FROM NOW

There is no time to wait anymore:

The horrifying facts from the WWF’s Living Planet Report (2014) showed that the number of wild animals on Earth has halved in the past 40 years; creatures across land, rivers and the seas are being decimated as humans kill them for food in unsustainable numbers, while polluting or destroying their habitats.

Many people across the globe are still exposed to harmful air pollution; 1 in 10 people lack access to safe water and some 795 million people in the world do not have enough food to lead a healthy active life. That’s about one in nine people on earth.

Rene Dubos, a French-born American microbiologist, experimental pathologist, environmentalist, humanist, and winner of the Pulitzer Prize said that “man shapes himself through decisions that shape his environment” and if every sane person takes all of the above facts into consideration – this is clearly a call to act, to make sane decisions to shape our environment in the natural and right way.

I mean… Just imagine 40 years ago when some folks who were into sci-fi were dreaming about the future, 21st century must have looked as an idyllic place to live, with flying cars and protected animal fund, growing forests, healthy and nourished people. Maybe even a place where you don’t need money to buy essential life necessities.

And how far we’ve come?

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Thanks to my involvement in tourism in one way or another for the past 10 years, I’ve seen so many positive examples of sustainable solutions implemented to the industries, sparks of light in the chaos of only economy-driven society we have created; examples that show that you can be both profitable and completely aware of the significance of preserving our environment.

Money doesn’t buy happiness. Never was. Never will.

That’s why, folks:

Please start cycling daily.
Take public transportation or share vehicle. Try Bla Bla Car.
Shop responsibly and please don’t waste food or water.
Donate.
Reuse.
Choose used.
Share your experience.

‘Cause small things in life count. And they can really make a difference.